什么是企業(yè)的長(zhǎng)期主義?如何以持續(xù)價(jià)值創(chuàng)造為目的，用更高效率，讓更多人受益，提升整體社會(huì)福祉? 10月9日，“甦盛典?新商業(yè)TALK 2018”在京舉行，眾多行業(yè)大咖匯聚一堂，共話(huà)“長(zhǎng)期主義”。云集創(chuàng)始人兼CEO肖尚略表示，持續(xù)關(guān)注用戶(hù)核心價(jià)值，持續(xù)關(guān)注效率，讓價(jià)值自由流淌，就是云集的長(zhǎng)期主義。而精品會(huì)員電商企業(yè)正是基于云集的長(zhǎng)期主義提出的，體現(xiàn)了服務(wù)會(huì)員，回歸商業(yè)本質(zhì)的精神。

 

“甦盛典?新商業(yè)TALK 2018”由《哈佛商業(yè)評(píng)論》中文版與場(chǎng)景實(shí)驗(yàn)室聯(lián)合舉辦，旨在通過(guò)總結(jié)和發(fā)現(xiàn)在2018年最具創(chuàng)新性和啟發(fā)性的商業(yè)新物種，從中探尋新商業(yè)的核心價(jià)值。本次盛典還公布了“年度新物種致敬”獲獎(jiǎng)名單，獲獎(jiǎng)個(gè)人有李東生、汪建國(guó)、曾德鈞等知名企業(yè)家，獲獎(jiǎng)企業(yè)包括云集、瑞幸咖啡、超級(jí)猩猩等行業(yè)知名企業(yè)。

 

 

此次盛典云集榮獲“年度社交商業(yè)”新物種，場(chǎng)景實(shí)驗(yàn)室創(chuàng)始人吳聲表示，作為國(guó)內(nèi)社交商業(yè)的優(yōu)秀代表，云集通過(guò)個(gè)性化推薦和游戲化分享極致精選的商品，賦能活躍和樂(lè)于分享的會(huì)員，讓云集能在眾多電商中脫穎而出，是超級(jí)用戶(hù)思維的實(shí)踐范例。因?yàn)槠湓谛袠I(yè)中展現(xiàn)出的領(lǐng)導(dǎo)力和創(chuàng)新價(jià)值，因此將年度社交商業(yè)獎(jiǎng)項(xiàng)頒發(fā)給云集。

 

云集成立于2015年，是一家從事電子商務(wù)平臺(tái)研發(fā)、運(yùn)營(yíng)的移動(dòng)互聯(lián)網(wǎng)公司，經(jīng)過(guò)三年多的發(fā)展，截至2018年8月，云集已經(jīng)擁有超過(guò)500萬(wàn)付費(fèi)會(huì)員。

 

針對(duì)此次盛典熱議的“長(zhǎng)期主義”，云集創(chuàng)始人兼CEO肖尚略認(rèn)為，云集一直以來(lái)持續(xù)關(guān)注用戶(hù)核心價(jià)值，持續(xù)關(guān)注效率，這也正是云集的長(zhǎng)期主義。

 

肖尚略指出，現(xiàn)今用戶(hù)的消費(fèi)理念已經(jīng)發(fā)生變化，既追求“物美”，也追求“價(jià)優(yōu)”。這一變化也是隨著電商的發(fā)展而培養(yǎng)起來(lái)的，云集自始至終都在致力于用一站式服務(wù)滿(mǎn)足用戶(hù)精品選擇、物美價(jià)優(yōu)等多元化消費(fèi)需求，為1億中國(guó)家庭的消費(fèi)升級(jí)尋求支點(diǎn)。而云集打造的精品會(huì)員電商，也是旨在提升用戶(hù)體驗(yàn)，挖掘用戶(hù)價(jià)值，更好地為會(huì)員提供優(yōu)質(zhì)服務(wù)，回歸商業(yè)本質(zhì)，回歸初心。這也是云集一直在強(qiáng)調(diào)和追求的“極致精選批發(fā)價(jià)”運(yùn)營(yíng)策略一脈相承。

 

 云集創(chuàng)始人兼CEO：肖尚略

 

 

為了更好地服務(wù)會(huì)員，回歸商業(yè)本質(zhì)，云集一直在深耕用戶(hù)價(jià)值。肖尚略指出，“信息獲取方式的變化必然帶來(lái)商品和服務(wù)獲取方式等商業(yè)模式的變遷，對(duì)新零售領(lǐng)域而言，這一變化則將帶來(lái)新的協(xié)作——個(gè)體的商業(yè)力量將參與到新零售的協(xié)作網(wǎng)絡(luò)中。”對(duì)于云集而言，超級(jí)用戶(hù)即是目標(biāo)會(huì)員，他們不僅是消費(fèi)者，同時(shí)也是價(jià)值的輸出者。“會(huì)員的力量是用戶(hù)、媒體、渠道三方價(jià)值的疊加——能夠給新商業(yè)傳遞用戶(hù)價(jià)值;作為中度溝通的媒體，可以教育用戶(hù)傳遞個(gè)性化信息;同時(shí)，能夠解決銷(xiāo)售及渠道問(wèn)題。”

 

肖尚略認(rèn)為，結(jié)合社交平臺(tái)功能，超級(jí)用戶(hù)(即會(huì)員)不僅可以形成口碑傳播，同時(shí)可以帶來(lái)直接購(gòu)買(mǎi)行為。這樣一來(lái)，整個(gè)價(jià)值鏈可以砍掉1/3的傳播與渠道成本，更好地觸達(dá)用戶(hù)，并與市場(chǎng)互動(dòng)，“超級(jí)用戶(hù)可以帶來(lái)無(wú)處不在且無(wú)時(shí)不在的眾包、海量的媒介力量。”

 

據(jù)悉，云集已經(jīng)與達(dá)能、歐萊雅、強(qiáng)生、伊利、高露潔、飛亞達(dá)等多家國(guó)內(nèi)外一線(xiàn)品牌以及大希地、德?tīng)柆數(shù)葍?yōu)質(zhì)新銳品牌簽訂戰(zhàn)略合作。除此，云集還致力于甄選高性?xún)r(jià)比的自主品牌、工廠品牌，并于2017年與全球領(lǐng)先的檢驗(yàn)、鑒定、測(cè)試和認(rèn)證機(jī)構(gòu)SGS達(dá)成長(zhǎng)期戰(zhàn)略合作關(guān)系，雙方將針對(duì)云集平臺(tái)上所有產(chǎn)品進(jìn)行嚴(yán)格化、系統(tǒng)化、智能化、抽樣化地檢測(cè)，建立完善權(quán)威的品控體系，遴選優(yōu)質(zhì)供應(yīng)商。

 

“錨定長(zhǎng)期價(jià)值，做當(dāng)下的快速迭代”，這一直是云集快速發(fā)展的根基。 “云集在企業(yè)發(fā)展過(guò)程中，始終堅(jiān)持關(guān)注用戶(hù)核心價(jià)值、關(guān)注效率，持續(xù)改善、持續(xù)迭代。只有這樣才能堅(jiān)守企業(yè)長(zhǎng)遠(yuǎn)愿景及使命，讓買(mǎi)賣(mài)更簡(jiǎn)單、讓生活更美好。”肖尚略表示。

 

肖尚略在近日的內(nèi)部公開(kāi)信中也表示，這種基于用戶(hù)核心價(jià)值的“泛社交”運(yùn)營(yíng)模式與傳統(tǒng)電商相比大有可為，他把用戶(hù)比作雪，把云集比作雪道，“我們找到了足夠多而且濕的雪，又找到了足夠長(zhǎng)的雪道，借助勢(shì)能，就能讓雪球越滾越大。”

 

 

 

 

HANGZHOU, China – October 10, 2018 – Yunji (the “Company”), a Chinese e-commerce platform driven by social interactions, has recently received the annual Social-Based Commerce award, courtesy of Harvard Business Review and Context Lab. 

 

 

Each year, Harvard Business Review and Context Lab recognize leading companies in China that are reshaping traditional industries to provide new opportunities for consumers by leveraging new technologies, intelligent solutions and innovative business practices. 

 

This year, Yunji was recognized for its unique e-commerce business model, which is driven by social interactions. Yunji’s platform introduces consumers to a carefully curated selection of products that fit their needs and interest by their friends, family and respected opinion leaders. The Company has worked closely with more than 1,000 brands to carefully select a group of attractive products for share-loving members. As the e-commerce sector further evolves, Yunji remains at the forefront of change as the Company seeks to strengthen its social e-commerce platform and achieve its strategic growth objectives.

 

“This is an exciting time for the e-commerce industry in China, and we are thrilled to be recognized by Harvard Business Review and Context Lab as one of the companies driving change and creating new opportunities for consumers in both urban and rural environments,” said Shanglue Xiao, Founder and CEO of Yunji. “Since founding Yunji in 2015, we have remained committed to providing our paid members and end customers with an unmatched social shopping experience. As we transition into Yunji’s next phase of development, we are excited about the new possibilities for our paid members, customers and the e-commerce sector at large.”

 

“As one of the pioneers of social-driven e-commerce in China, Yunji’s approach to combining personalized recommendations and gamified sharing with an empowered group of active and share-loving members has set the Company apart,” said Sheng Wu, Founder of Context Lab. “Yunji embodies what these awards represent, and we are pleased to honor the Company’s leadership and innovation in the e-commerce industry.”

 

Shanglue Xiao accepted the award on behalf of Yunji at the New Business Talk 2018 Festival in Beijing on October 9, where he also gave a keynote address on how to “Let Value Flow Freely”.